While audience sentiment towards going back to theatres has significantly improved, 33 percent are of the opinion that they would visit cinemas once a film of their choice releases, according to Ormax Cinematix (OCX) sentiment tracker.ĭata by OCX which uses consumer research across India to measure the performance of films also pointed out that as of November 18, 10 percent of the audience is undecided to go back to theatres and seven percent will visit cinemas only after pandemic ends.All eyes are now on upcoming ventures Satyameva Jayate 2 and Antim as experts believe that if these films see a good opening at the box office then Bollywood has crossed the roadblock. Why large films could lift cinema footfalls to pre-COVID-19 levels but advertising is lagging Shailesh Kapoor, CEO, Ormax Media, a media consulting firm, noted that nine percent of the Indian audience was not willing to go back to cinemas. "There is a small portion of the audience which is yet to come back to cinemas," said Taurani. In terms of footfalls for Sooryavanshi, it has been 15-20 percent below pre-COVID-19 levels. Taurani said that, for Sooryavanshi, business from Maharashtra that accounted for 21 percent of the movie's overall box office collection, was lower than pre-COVID average of 25 percent. Hence, the business of small and medium films remains key.
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While performance of big Bollywood ventures will drive box office business, large scale offerings are yet to reach pre-COVID-19 levels in terms of footfalls and business. Bollywood Life provides latest Bollywood news, movie reviews, celebrities, gossips and entertainment news. Pharma Industry Conclave Unlocking opportunities in Metal and MiningĪccording to him, more large scale and good quality content coupled with occupancy relaxation in states like Maharashtra to 100 percent capacity will lead to footfall recovery to pre-COVID-19 levels.
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